New Food Safety Technology enters Japanese Beef Industry

„eMerge to introduce its VerifEYE Technology, Potentially Impacting Meat Safety In Japan’s Elite Beef Industry * Portable Solo(TM) Units Purchased For Distribution To Japanese Meat Processing Industry
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\r\nSEBASTIAN, Fla., Nov. 25 /PRNewswire-FirstCall/ — eMerge Interactive, Inc. (Nasdaq: EMRG – News), a technology company providing VerifEYE(TM) food safety systems, individual-animal tracking and database management services to the beef-production industry, today announced it has shipped the VerifEYE(TM) Solo(TM) meat-inspection system to the Japanese beef industry through Kyokuto Boeki Kaisha (KBK), who has been appointed a distributor for the Japanese market.“;“VerifEYE(TM) Solo(TM) is a lightweight and portable machine-vision system that instantly detects microscopic traces of organic contamination that might harbor bacteria such as E. coli O157:H7, Salmonella and Listeria. Approximately the size and weight of a video camera (see attached jpeg photo), the handheld device displays surface contamination at a glance and can be used in meat-processing, distribution and grocery environments, to help workers zero-in on organic contamination, ensuring a safer and more wholesome meat product.
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\r\n\“We are very pleased that countries beyond the United States are adopting our VerifEYE(TM) technology in their quality control processes, and that meat processors understand the important role this technology can play in further expanding their food safety programs,\“ stated David C. Warren, eMerge President and Chief Executive Officer. Warren noted that, \“eMerge has received interest from the major meat processing countries around the globe, and we are making progress in selecting strong distribution partners to serve those markets.\“
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\r\n\“Japanese processors are some of the most diligent and quality-conscious in the world,\“ said Mr. Motoo Imakita, Chairman of the Board of Kyokuto Boeki Kaisha, Ltd.
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\r\n\“The VerifEYE technology has the potential to significantly impact beef- processing quality control measures for Japanese processors,\“ continued Mr. Imakita. \“It provides the Japanese beef industry with another tool, by which quality and hygiene can be objectively measured.\“
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\r\n\“KBK is well-known and respected in the Japanese meat processing industry as a supplier of high-quality technology and processing equipment,\“ continued Mr. Warren. \“When it comes to quality and service, we are pleased to be able to work with companies such as KBK.\“
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\r\nAbout eMerge Interactive
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\r\neMerge Interactive, Inc. is a technology company providing VerifEYE(TM) food safety systems, individual-animal tracking and database management services to the beef production industry. The Company’s individual animal- tracking technologies include CattleLog(TM), an exclusive data-collection and reporting system that enables beef-verification and branding. The Company’s food-safety technologies include VerifEYE(TM), a meat-inspection system that was developed and patented by scientists at Iowa State University and the Agricultural Research Service of the USDA for which eMerge Interactive holds exclusive rights to its national and international commercialization.
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\r\nAbout Kyokuto Boeki Kaisha
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\r\nKBK was established in 1947 as a trading firm specializing in engineering products and technological support services, with revenues approaching $1 billion (US). The Company currently employs 600 people in 16 Japanese and 12 overseas offices. Mr. Yasuhito Yamada, Manager of Engineering Products Section at KBK shall be the first point of contact for existing and new Japanese customers. His details are:
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\r\nTel:(03)3244-3645
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\r\nFax:(03)3246-2034
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\r\nE-mail: yasu@hqex.kbk.co.jp
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\r\nThis release contains \“forward-looking statements\“ within the meaning of the Private Securities Litigation Reform Act of 1995, including statements containing words such as \“anticipates,\“ \“believes,\“ \“expects,\“ \“intends,\“ \“may,\“ \“will\“ and words of similar meaning. These statements involve various risks and uncertainties. A number of factors could cause actual results to differ materially from those described in these forward-looking statements, including the acceptance by our customers of electronic commerce as a means of conducting business, our ability to grow revenue and margins, our ability to implement our acquisition and expansion strategy, the impact of competition on pricing, the impact of litigation, general economic conditions and other factors discussed in this release and as set forth from time to time in our other public filings and public statements. Readers of this release are cautioned to consider these risks and uncertainties and to not place undue reliance on these forward-looking statements.
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\r\n For additional information regarding this press release contact:
\r\n Juris Pagrabs, Chief Financial Officer,
\r\n eMerge Interactive at 772-581-9741
\r\n Darren E. Barker, Vice President,
\r\n Investor Relations International at 818-382-9706
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\r\nSource: eMerge Interactive, Inc.“;0;110;4;“admin“;““;0;““;0;0;0;0;0